KEVIN J CLANCY; ROBERT S SHULMAN <br/><br/>
MARKETING MYTHS THAT ARE KILLING BUSINESS : THE CURE FOR DEATH WISH MARKETING 

 -  MCGRAW HILL BOOK COMPANY  1993 
 - 308 
<br/><br/><label>ISBN: </label>0070111243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 [MBA]  / KEV