JACK TROUT; STEVE RIVKIN <br/><br/>
THE NEW POSITIONING 

 -  MCGRAW HILL BOOK COMPANY  1995 
 - 173 
<br/><br/><label>ISBN: </label>0070652910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.111 [MBA]  / JAC