TY  - BOOK
AU  - PAUL GREENBERG
TI  - CRM AT THE SPEED OF LIGHT : ESSENTIAL CUSTOMER STRATEGIES FOR THE 21ST CENTURY
SN  - 0070590575
U1  - 658.812 [MBA] 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MANAGEMENT
KW  - MARKETING
ER  -