RICHARD W BUCHANAN <br/><br/>
WHEN CUSTOMERS THINK WE DON'T CARE 

 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2004 
 - 288 
<br/><br/><label>ISBN: </label>0070598258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.812 [MBA]  / RIC