TY  - BOOK
AU  - NICHOLAS DE BONIS J; ERIC BALINSKI; PHIL ALLEN
TI  - VALUE BASED MARKETING FOR BOTTOM LINE SUCCESS : 5 STEPS TO CREATING CUSTOMER VALUE
SN  - 0070598371
U1  - 658.8 [MBA] 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MANAGEMENT
KW  - MARKETING
ER  -