NICHOLAS DE BONIS J; ERIC BALINSKI; PHIL ALLEN <br/><br/>
VALUE BASED MARKETING FOR BOTTOM LINE SUCCESS : 5 STEPS TO CREATING CUSTOMER VALUE 

 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2002 
 - 241 
<br/><br/><label>ISBN: </label>0070598371 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 [MBA]  / NIC