TY  - BOOK
AU  - SIEW MENG LEONG; SWEE HOON ANG; CHIN TIONG TOM
TI  - CASES IN MARKETING MANAGEMENT AND STRATEGY : AN ASIA PACIFIC PERSPECTIVE
U1  - 658.8     MBA 
PB  - PRENTICE HALL.
KW  - MANAGEMENT
KW  - MARKETING
ER  -