TY  - BOOK
AU  - JONATHAN CAGAN; CRAIG M VOGEL
TI  - CREATING BREAKTHROUGH PRODUCTS : INNOVATION FROM PRODUCT PLANNING TO PROGRAM APPROVAL
SN  - 8129704927
U1  - 658.575  [MBA] 
PB  - PEARSON EDUCATION
KW  - MANAGEMENT
KW  - GENERAL
ER  -