TY  - BOOK
AU  - DONALD J BOWERSOX; BIXBY COOPER M
TI  - STRATEGIC MARKETING CHANNEL MANAGEMENT
SN  - 0070596691
U1  - 658.84 [MBA] 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MANAGEMENT
KW  - MARKETING
ER  -