SRINIVASAN R <br/><br/>
SERVICES MARKETING : THE INDIAN CONTEXT 

 -  PRENTICE-HALL  2004 
 - 243 
<br/><br/><label>ISBN: </label>8120325982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT GENERAL 
<br/><br/><label>Dewey Class. No.: </label>658.8 [MBA]  / SRI