MICHAEL R CZINKOTA; MASAAKI KOTABE; DAVID MERCER <br/><br/>
MARKETING MANAGEMENT : TEXT AND CASES 

 -  BLACK WELL SCIENTIFIC PUBLICATIONS INC  1997 
 - 675 
<br/><br/><label>ISBN: </label>1557866945 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / MIC