CHRIS FILL <br/><br/>
MARKETING COMMUNICATION : CONTEXTS, CONTENTS AND STRATEGIES 

 - 2 
 -  PRENTICE-HALL  1998 
 - 656 
<br/><br/><label>ISBN: </label>0130102296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.802 (MBA)  / CHR