ROMAN G HIEBING; SCOTT W COOPER <br/><br/>
THE SUCCESSFUL MARKETING PLAN 

 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2004 
 - 544 
<br/><br/><label>ISBN: </label>0070587744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT GENERAL 
<br/><br/><label>Dewey Class. No.: </label>658.802 [MBA]  / ROM