DUANE E KNAPP <br/><br/>
THE BRAND MINDSET 

 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2003 
 - 277 
<br/><br/><label>ISBN: </label>0070584842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.827 [MBA]  / DUA