SANJAY TIWARI <br/><br/>
THE (UN) COMMON SENSE OF ADVERTISING : GETTING THE BASICS RIGHT 

 -  RESPONSE BOOKS  2003 
 - 322 
<br/><br/><label>ISBN: </label>0761997369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1 (MBA)  / SAN