LARRY D KELLEY; DONALD W JUGENHEIMER <br/><br/>
ADVERTISING MEDIA PLANNING : A BRAND MANAGEMENT APPROACH 

 -  PRENTICE-HALL  2004 
 - 144 
<br/><br/><label>ISBN: </label>812032529X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1 (MBA)  / LAR