TY  - BOOK
AU  - JOHN PHILIP JONES; JAN S SLATER
TI  - WHAT'S IN A NAME? : ADVERTISING AND THE CONCEPT OF BRANDS
SN  - 8120324471
U1  - 658.827  (MBA) 
PB  - PRENTICE-HALL
KW  - MANAGEMENT
KW  - MARKETING
ER  -