TY  - BOOK
AU  - NABA BARKAKATI
TI  - SHOPPER, BUYER, AND CONSUMER BEHAVIOR : THEORY AND MARKETING APPLICATIONS
SN  - 8177223836
U1  - 658.8342  BAR (MBA) 
PB  - JOHN WILEY AND SONS INC
KW  - CONSUMER BEHAVIOUR
KW  - GENERAL
ER  -