NABA BARKAKATI <br/><br/>
SHOPPER, BUYER, AND CONSUMER BEHAVIOR : THEORY AND MARKETING APPLICATIONS 

 - 2 
 -  JOHN WILEY AND SONS INC  2003 
 - 598 
<br/><br/><label>ISBN: </label>8177223836 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOUR GENERAL 
<br/><br/><label>Dewey Class. No.: </label>658.8342  BAR (MBA)  / NAB