KEVIN LANE KELLER <br/><br/>
STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY 

 - 2 
 -  PRENTICE-HALL  2003 
 - 788 
<br/><br/><label>ISBN: </label>8120323092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.827  (MBA)  / KEV