SHELBY D HUNT <br/><br/>
FOUNDATIONS OF MARKETING THEORY : TOWARD A GENERAL THEORY OF MARKETING 

 -  PRENTICE-HALL  2003 
 - 321 
<br/><br/><label>ISBN: </label>8120322401 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  (MBA)  / SHE