KENNETH E CLOW; DONALD BAACK <br/><br/>
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS 

 -  PRENTICE-HALL  2002 
 - 638 
<br/><br/><label>ISBN: </label>8120321561 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1  (MBA)  / KEN