TY  - BOOK
AU  - JACK TROUT
TI  - A GENIE'S WISDOM : A FABLE OF HOW A CEO LEARNED TO BE A MARKETING GENIUS
SN  - 8186852964
U1  - 658.8    (MBA) 
PB  - EAST WEST BOOKS
KW  - MANAGEMENT
KW  - MARKETING
ER  -