JACK TROUT <br/><br/>
A GENIE'S WISDOM : A FABLE OF HOW A CEO LEARNED TO BE A MARKETING GENIUS 

 -  EAST WEST BOOKS  2003 
 - 120 
<br/><br/><label>ISBN: </label>8186852964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8    (MBA)  / JAC