TY  - BOOK
AU  - DAVID J ORTINAU ; ROBERT P BUSH ; JOSEPH F HAIR
TI  - MARKETING RESEARCH WITHIN A CHALLENGING INFORMATION ENVIRONMENT
SN  - 0070494541
U1  - 658.83  (MBA) 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MANAGEMENT
KW  - MARKETING
ER  -