TY  - BOOK
AU  - GEORGE E BELCH; MICHAEL A BELCH
TI  - ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
SN  - 007047382X
U1  - 659.1  (MBA) 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MANAGEMENT
KW  - ADVERTISING
ER  -