GEORGE E BELCH; MICHAEL A BELCH <br/><br/>
ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE 

 - 5 
 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2001 
 - 795+in19 
<br/><br/><label>ISBN: </label>007047382X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1  (MBA)  / GEO