JAGDEEP KAPOOR <br/><br/>
BRAND MANTRAS : FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS 

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 -  RESPONSE BOOKS  2001 
 - 111 
<br/><br/><label>ISBN: </label>0761995250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.827  (MBA)  / JAG