PETER D BENNETT <br/><br/>
DICTIONARY OF MARKETING TERMS 

 - 2 
 -  VIVA BOOKS  1998 
 - 316 
<br/><br/><label>ISBN: </label>8176490199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8003  (MBA)  / PET