TY  - BOOK
AU  - LESLIE DE CHERNATONY; MALCOLM MCDONALD
TI  - CREATING POWERFUL BRANDS IN CONSUMER, SERVICE AND INDUSTRIAL MARKETS
SN  - 0750622407
U1  - 658.827  (MBA) 
PB  - BUTTERWORTH-HEINEMANN
KW  - MANAGEMENT
KW  - MARKETING
ER  -