TY  - BOOK
AU  - JOHN G FISHER
TI  - HOW TO BEAT YOUR COMPETITORS BENCH MARKING PERFORMANCE BORROWING FROM THE BEST RAISING PROFITABILITY
SN  - 8175541733
U1  - 658.835  (MBA) 
PB  - KOGAN PAGE
KW  - MANAGEMENT
KW  - MARKETING
ER  -