KEVIN DRAWBAUGH <br/><br/>
BRANDS IN THE BALANCE MEETING THE CHALLENGES TO COMMERCIAL IDENTITY 

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 -  PEARSON EDUCATION  2001 
 - 278 
<br/><br/><label>ISBN: </label>8178084392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.827  (MBA)  / KEV