TY  - BOOK
AU  - NIKHILESH DHOLAKIA; RAKESH KHURANA; LABDHI BHANDARI ET AL
TI  - MARKETING MANAGEMENT : CASES AND CONCEPTS
SN  - 0333902750
U1  - 658.8  (MBA) 
PB  - MACMILLAN INDIA LIMITED
KW  - MANAGEMENT
KW  - GENERAL
ER  -