SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

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MARKETING METAPHORIA : WHAT METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS

By: Material type: TextTextLanguage: ENGLISH Publication details: HARVARD BUSINESS PRESS; 2008Edition: -Description: 230 pISBN:
  • 9781422121153
Subject(s): DDC classification:
  • 658.8342 ZAL (MBA)
  • GER
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Item type Current library Call number Materials specified Status Notes Date due Barcode
Book Sri Krishna College of Engineering and Technology CL-MBA / RACK 2 SHELF 40 658.8342 ZAL (MBA) (Browse shelf(Opens below)) HARD BINDING Available MBA 70734
Browsing Sri Krishna College of Engineering and Technology shelves, Shelving location: CL-MBA / RACK 2 SHELF 40 Close shelf browser (Hides shelf browser)
658.8342 MAJ CONSUMER BEHAVIOR : INSIGHTS FROM INDIAN MARKET 658.8342 SCH CONSUMER BEHAVIOR 658.8342 SOL CONSUMER BEHAVIOR : BUYING, HAVING, AND BEING 658.8342 ZAL (MBA) MARKETING METAPHORIA : WHAT METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS 658.87 DUN (MBA) RETAIL MANAGEMENT

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