STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY KEVIN LANE KELLER
Material type: TextLanguage: ENGLISH Publication details: PEARSON EDUCATION; 2009Edition: 3Description: 714 pISBN:- 9788131719770
- 658.827 KEL (MBA)
- KEV
Item type | Current library | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Book | Sri Krishna College of Engineering and Technology MBA RACK 4 SIDE B | 658.827 KEL (MBA) (Browse shelf(Opens below)) | PAPER PACK | Available | MBA | 38061 |
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658.827 BRANDING UNBOUND : THE FUTURE OF ADVERTISING, SALES, AND THE BRAND EXPERIENCE IN THE WIRELESS AGE | 658.827 COL (MBA) BRAND NAMES AND PRODUCT DYNASTIES | 658.827 COL (MBA) BRAND NAMES AND PRODUCT DYNASTIES | 658.827 KEL (MBA) STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY | 658.827 KEL (MBA) STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY | 658.827 {MBA} 9 BRAND SHAASTRAS | 658.827 MBA BEHIND POWERFUL BRANDS : FROM STRATEGY TO CAMPAIGN |
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