MARKETING METAPHORIA : WHAT DEEP METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS GERALD ZALTMAN AND LINDSAY ZALTMAN

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Material type: Text

TextLanguage: ENGLISH Publication details: HARVARD BUSINESS SCHOOL PRESS; 2008Edition: -Description: xxi, 230 pISBN:

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Item type	Current library	Call number	Materials specified	Status	Notes	Date due	Barcode
Book	Sri Krishna College of Engineering and Technology MBA RACK 5 / SHELF 263	658.8342 ZAL (MBA) (Browse shelf(Opens below))	PAPER PACK	Available	MBA		37339

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