WHAT'S IN A NAME? : ADVERTISING AND THE CONCEPT OF BRANDS
Material type: TextLanguage: ENGLISH Publication details: PRENTICE-HALL; 2003Edition: 2Description: 308ISBN:- 8120324471
- 658.827 (MBA)
- JOH
Item type | Current library | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Book | Sri Krishna College of Engineering and Technology REF RACK 5 / SHELF 426 | 658.827 (MBA) (Browse shelf(Opens below)) | Available | MBA | 19631 |
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658.812 [MBA] THE TEN DEMANDMENTS | 658.812 MBA CUSTOMER RELATIONSHIP MANAGEMENT : CONCEPTS AND APPLICATION | 658.812 MOH (MBA) CUSTOMER RELATIONSHIP MANAGEMENT : A STEP BY STEP APPROACH | 658.827 (MBA) WHAT'S IN A NAME? : ADVERTISING AND THE CONCEPT OF BRANDS | 658.827 [MBA] GLOBAL BRAND STRATEGY : UNLOCKING BRAND POTENTIAL ACROSS COUNTRIES, CULTURES AND MARKETS | 658.827 ZWE (MBA) CULTURE CLASH : MANAGING THE GLOBAL HIGH-PERFORMANCE TEAM | 658.8342 (MBA) THE SOUL OF THE NEW CONSUMER |
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