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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY
Material type:
TextLanguage: English Publication details: PRENTICE-HALL; 2003Edition: 2Description: 788ISBN: - 8120323092
- 658.827 (MBA)
- KEV
| Item type | Current library | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Master of Business Administration NEW ARRIVAL CUPBOARD | 658.827 (MBA) (Browse shelf(Opens below)) | Available | MBA | 17441 | ||
| Book | Sri Krishna College of Engineering and Technology MBA RACK 4 SIDE B | 658.827 KEL (MBA) (Browse shelf(Opens below)) | Available | MBA | 19608 |
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| 658.827 COL (MBA) BRAND NAMES AND PRODUCT DYNASTIES | 658.827 COL (MBA) BRAND NAMES AND PRODUCT DYNASTIES | 658.827 KEL (MBA) STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY | 658.827 KEL (MBA) STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY | 658.827 {MBA} 9 BRAND SHAASTRAS | 658.827 MBA BEHIND POWERFUL BRANDS : FROM STRATEGY TO CAMPAIGN | 658.827 RIE (MBA) THE ORIGIN OF BRANDS : HOW PRODUCT EVOLUTION CREATES ENDLESS POSSIBILITIES FOR NEW BRANDS |
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