INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS

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Material type: Text

TextLanguage: ENGLISH Publication details: PRENTICE-HALL; 2002Description: 638ISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Notes	Date due	Barcode
Book	Master of Business Administration MBA RACK 4 / SHELF 224	659.1 (MBA) (Browse shelf(Opens below))		Available	MBA		17433


	658.834019 (MBA) CONSUMER PSYCHOLOGY FOR MARKETING	659.1 (MBA) ROSES HAVE THORNS AN EXCITING JOURNEY INTO THE WORLD OF ADVERTISING	659.1 (MBA) THE MANIPULATORS	659.1 (MBA) INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS	659.1 [MBA] THE FUTURE OF ADVERTISING	659.111 (MBA) THE NEW POSITIONING