SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

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PRINCIPLES OF MARKETING (Record no. 547)

MARC details
000 -LEADER
fixed length control field 00434nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221105s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 (MBA) N
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number PHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PHILIP KOTLER.; GARY ARMSTRONG.
245 #0 - TITLE STATEMENT
Title PRINCIPLES OF MARKETING
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PHI LEARNING PRIVATE LIMITED.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1990
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name entry element MARKETING PRINCIPLES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Master of Business Administration Master of Business Administration MBA-R4 A 09/09/1997 SKCET TRUST 275.00   658.8 (MBA) N 1199 05/11/2022 275.00 05/11/2022 Book MBA
        Master of Business Administration Master of Business Administration MBA RACK 4 / SHELF 189 09/09/1997 SKCET TRUST 275.00   658.8 (MBA) N 1200 05/11/2022 275.00 05/11/2022 Book MBA
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