PRINCIPLES OF MARKETING (Record no. 42106)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00578nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SKCET |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231219140654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231219b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357055215 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PHILIP KOTLER.; GARY ARMSTRONG, SRIDHAR BALASUBRAMANIAN, PRAFULLA AGNIHOTRI |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | GARY ARMSTRONG |
| 245 ## - TITLE STATEMENT | |
| Title | PRINCIPLES OF MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19 EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | UTTER PRADESH |
| Name of publisher, distributor, etc | PEARSON INDIA EDUCATION |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 736 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PHILIP KOTLER |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Coded location qualifier | Non-public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_150000000000000 | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | CL-MBA / RACK 2 SHELF 30 | 17/12/2023 | TBH PUBLISHERS | 1049.00 | 1 | 658.15 | 82043 | 12/04/2024 | 26/03/2024 | 19/12/2023 | Book |
