MARKETING RESEARCH (Record no. 42058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SKCET |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231031163300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231031b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353433291 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | NARESH K. MALHOTRA |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH |
| Remainder of title | AN APPLIED ORIENTATION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | INDIA |
| Name of publisher, distributor, etc | PEARSON |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 955 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SATYABHUSAN DASH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | 0 |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | Coded location qualifier | Non-public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_830000000000000_MAL_2K22 | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | CL-MBA / RACK 2 SHELF 32 | 31/07/2023 | 940.00 | 658.83 MAL 2K22 | 81603 | 31/10/2023 | 940.00 | 31/10/2023 | Book | CL MBA |
