STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY (Record no. 42008)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SKCET |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231031093322.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231031b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353946135 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KEVIN LANE KELLER |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NOIDA |
| Name of publisher, distributor, etc | PEARSON INDIA EDUCATION SERVICES |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 642 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | 0 |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_820000000000000_2K20_KEL | Sri Krishna College of Engineering and Technology | Master of Business Administration | MBA RACK 4/ SHELF 201 | 31/08/2023 | BOOK PARADISE | 1000.00 | 658.82 2K20 KEL | 81604 | 14/03/2024 | 1000.00 | 31/10/2023 | Book | MANAGEMENT MARKETING |
