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ADVERTISING PRINCIPLES AND PRACTICE (Record no. 3932)

MARC details
000 -LEADER
fixed length control field	00487nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221105s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0137228694
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 WEL (MBA)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number	WIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	WILLIAM WELLS; JOHN BURNETT; SANDRA MORIARTY
245 #0 - TITLE STATEMENT
Title	ADVERTISING PRINCIPLES AND PRACTICE
250 ## - EDITION STATEMENT
Edition statement	3
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	PRENTICE-HALL
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	1995
300 ## - PHYSICAL DESCRIPTION
Extent	815
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name entry element	ADVERTISING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Reference Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Public note
				Master of Business Administration	Master of Business Administration	CL-MBA / RACK 3 SHELF 56	18/01/2000	SKCET TRUST	2000.00		659.1 WEL (MBA)	6769	05/11/2022	2000.00	05/11/2022	Reference Books	MBA

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