BRAND BREAKOUT : HOW EMERGING MARKET BRANDS WILL GO GLOBAL (Record no. 38788)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00504nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221105s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781137276612 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KUM (MBA) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | NIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | NIRMALYA KUMAR.; JAN BENEDICT; STEENKAMP EM |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND BREAKOUT : HOW EMERGING MARKET BRANDS WILL GO GLOBAL |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PALGRAVE MACMILLAN. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,256p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 70 |
| -- | 239.7 |
| -- | 526 / 10.08.2016 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HARD BINDING | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | CL-MBA / RACK 2 SHELF 41 | 24/08/2016 | 799.00 | 2 | 658.827 KUM (MBA) | 73652 | 02/11/2024 | 18/10/2024 | 18/10/2024 | 799.00 | 05/11/2022 | Book | MBA |
