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MARKETING MANAGEMENT : GLOBAL PERSPECTIVE INDIAN CONTEXT (Record no. 37978)

MARC details
000 -LEADER
fixed length control field	00460nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221105s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780230637290
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 RAM
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number	RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	RAMASWAMY VS.; NAMAKUMARI S.
245 #0 - TITLE STATEMENT
Title	MARKETING MANAGEMENT : GLOBAL PERSPECTIVE INDIAN CONTEXT
250 ## - EDITION STATEMENT
Edition statement	4
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	MACMILLAN.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	2009
300 ## - PHYSICAL DESCRIPTION
Extent	872 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Withdrawn status	Lost status	Materials specified (bound volume or other part)	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type	Public note
		PAPER PACK			Sri Krishna College of Engineering and Technology	Sri Krishna College of Engineering and Technology	CL-MBA / RACK 2 SHELF 31	19/12/2015	545.00	3	658.8 RAM	71816	10/04/2024	26/03/2024	545.00	05/11/2022	Book	MBA

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