ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE (Record no. 30107)
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000 -LEADER | |
---|---|
fixed length control field | 00538nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 221105s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780070144965 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENGLISH |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 BEL |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Item number | GEO |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | GEORGE E BELCH.; MICHAEL A BELCH.; KEYOOR PURANI. |
245 #0 - TITLE STATEMENT | |
Title | ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE |
250 ## - EDITION STATEMENT | |
Edition statement | 7 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | TATA MCGRAW HILL EDUCATION PRIVATE LIMITED. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1075 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | ADVERTISING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 27.5 |
-- | 409.62 |
-- | 14207 / 04.08.2011 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 27.5 |
-- | 409.62 |
-- | 14518 / 21.10.2011 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 27.5 |
-- | 409.62 |
-- | 14518 / 21.10.2011 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 27.5 |
-- | 409.62 |
-- | 14518 / 21.10.2011 |
Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | REF RACK10 / SHELF 724 | 02/09/2011 | 565.00 | 659.1 BEL | 49223 | 05/11/2022 | 565.00 | 05/11/2022 | Book | MANAGEMENT | |||||
PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA RACK 4 / SHELF 216 | 31/10/2011 | 565.00 | 659.1 BEL (MBA) | 51241 | 05/11/2022 | 565.00 | 05/11/2022 | Book | MBA | |||||
PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA-R4-B | 31/10/2011 | 565.00 | 659.1 BEL (MBA) | 51242 | 05/11/2022 | 565.00 | 05/11/2022 | Book | MBA | |||||
PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | CL-MBA / RACK 2 SHELF 46 | 31/10/2011 | 565.00 | 659.1 BEL | 51243 | 05/11/2022 | 565.00 | 05/11/2022 | Book | MANAGEMENT | |||||
PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | CL-MBA / RACK 2 SHELF 44 | 31/10/2011 | 565.00 | 659.1 BEL | 51244 | 05/11/2022 | 565.00 | 05/11/2022 | Book | MANAGEMENT |