SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

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STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS (Record no. 28561)

MARC details
000 -LEADER
fixed length control field 00463nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221105s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131755310
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KER (MBA)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number ROG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ROGER A KERIN.; ROBERT A PETERSON.
245 #0 - TITLE STATEMENT
Title STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS
250 ## - EDITION STATEMENT
Edition statement 12
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PEARSON
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 708 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    PAPER PACK     Sri Krishna College of Engineering and Technology Sri Krishna College of Engineering and Technology MBA RACK 4 / SHELF 193 28/04/2011 575.00   658.8 KER (MBA) 45463 05/11/2022 575.00 05/11/2022 Book MBA
    PAPER PACK     Sri Krishna College of Engineering and Technology Sri Krishna College of Engineering and Technology MBA RACK 5 / SHELF 267 28/04/2011 575.00   658.8 KER (MBA) 45464 05/11/2022 575.00 05/11/2022 Book MBA
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