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THE INDICUS CONSUMER HANDBOOK : THE MARKETER'S GUIDE TO INDIAN CONSUMERS (Record no. 25550)

MARC details
000 -LEADER
fixed length control field	00524nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221105s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131720387
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	381.33 BHA (MBA)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number	LAV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	LAVEESH BHANDARI ED.
111 ## - MAIN ENTRY--MEETING NAME
Meeting name or jurisdiction name as entry element	EDITED BY LAVEESH BHANDHARI
245 #0 - TITLE STATEMENT
Title	THE INDICUS CONSUMER HANDBOOK : THE MARKETER'S GUIDE TO INDIAN CONSUMERS
250 ## - EDITION STATEMENT
Edition statement	-
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	PEARSON
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	2009
300 ## - PHYSICAL DESCRIPTION
Extent	xxviii, 204 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Withdrawn status	Lost status	Materials specified (bound volume or other part)	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Public note
		PAPER PACK			Sri Krishna College of Engineering and Technology	Sri Krishna College of Engineering and Technology	MBA RACK 5 / SHELF 240	22/08/2009	295.00		381.33 BHA (MBA)	40514	05/11/2022	295.00	05/11/2022	Book	MBA

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