STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY (Record no. 24327)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00555nam a2200217Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 221105s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788120335400 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENGLISH |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 KEL (MBA) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Item number | KEV |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KEVIN LANE KELLER |
245 #0 - TITLE STATEMENT | |
Title | STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY |
245 #0 - TITLE STATEMENT | |
Statement of responsibility, etc. | KEVIN LANE KELLER |
250 ## - EDITION STATEMENT | |
Edition statement | 3 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | PRENTICE -HALL OF INDIA |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 692 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MANAGEMENT |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term following geographic name entry element | MARKETING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA RACK 4/ SHELF 201 | 30/01/2009 | 450.00 | 658.827 KEL (MBA) | 38621 | 05/11/2022 | 450.00 | 05/11/2022 | Book | MBA | |||||
PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA RACK 4 / SHELF 210 | 30/01/2009 | 450.00 | 658.827 KEL (MBA) | 38622 | 05/11/2022 | 450.00 | 05/11/2022 | Book | MBA | |||||
PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA RACK 2 / SHELF 109 | 30/01/2009 | 450.00 | 658.827 KEL (MBA) | 38623 | 05/11/2022 | 450.00 | 05/11/2022 | Book | MBA |